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Word of mouth drives hiring at many small associations

Despite venues for focused advertising, executives find building good staff sometimes comes down to who you know, not where you post Luthi Mancuso There's no shortage of publications and websites where help-wanted ads can be targeted at an audience with nonprofit experience, but many small association CEOs narrow the field even more: They find new staff through networks of peers, acquaintances, employees and former employees. "Most of our hiring has been word of mouth," said Randall Luthi, CEO of the $3 million-revenue National Ocean Industries Association, based in Washington, D.C. Luthi has made six hires since becoming CEO in 2010. "The association world,… Read More